Established in 1911, Benelli is one of the oldest and most iconic Italian motorcycle manufacturers.
Benelli approached Brandgenix with a altered vision in mind. They sought our assistance to design a concept for a cafe/restaurant lounge based in Western Asia and were in need of our global market expertise in designing and implementing a unique lounge that brought the Benelli brand to life.
Extensive time was taken to carefully and skilfully, research the most appropriate and most creative idea to integrate Benelli’s branding into the lounge and its collateral. We designed their packaging by incorporating Benelli’s winning race courses onto the takeaway boxes as well as all collateral items. This strategy ensured Benelli’s history and success is portrayed to their customers by way of their packaging which emphasises the importance of initial branding.
Upon other factors to consider, our team had to wisely reflect the geographical location of the new lounge. We had to ensure our designs and strategies were in line with Benelli’s international audience to attract the right customers in the right market.
Our designs have since proved to be successful and Benelli Lounge is continuously thriving in the Western Asia region with Brandgenix accelerating their brand.
