Prestige Dry Cleaning & Launderette is a dry-cleaning company based in London. This company has 4 branches across London so instantly, we knew we were approached by a client who will require extensive assistance in developing their already established brand and allowing them to ‘re-brand’ appropriately to maximise their continued success
Our client instructed that they wanted simplicity. With this, we began to deliberate a simple, chic but captivating design. Our team of designers assessed the company and the purpose of the business and concluded on a “P” letter in the form of a hanger to tie in with the theme of dry cleaning and clothing.
Our designers brainstormed further ideas and concluded on a form of water effect. This was portrayed by way of several, faint but visible bubbles which again, allowed the core aspect of the business to shine through their brand and their logo. Any individual that saw this logo would be able to conclude that this is a dry-cleaning business.
Finally, our design experts must consider colour schemes when re-branding. Careful thought is given to this as colour is the main psychological aspect that will capture a customer. We at Brandgenix pay significant attention to detail and are aware of the importance of all aspects no matter how insignificant you may think they are.
